Digital Marketing Manager Resume: Examples, How-To Guide & 5 Templates

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Learn‌ ‌how‌ ‌to‌ ‌create‌ ‌the‌ ‌perfect‌ Digital Marketing Manager resume Read more

Volen Vulkov

8 minute read

Updated on 2021-07-16

Nearly every company out there needs an effective digital marketing strategy.

And yet, you’re still struggling to get hired as a digital marketing manager.

What’s wrong?

It’s probably your resume.

But we have good news! We’ve spoken with digital marketers and conducted AI-driven data analysis of thousands of digital marketing manager resumes to learn what makes one successful.

It’s time for you to get the digital marketing manager job you deserve.

“Hiring great marketers is the hardest thing to do. All we talk about is the lack of engineers, but I think that great marketers for the new wave of the internet are almost impossible to find. They are unicorns.”

- Lew Moorman, partner at Scaleworks

PRO TIPDigital marketing is a broad area. Your resume will be more effective if you specialize in one or more areas like social media, SEO, analytics, SEM, ux/web design, content writing, email marketing, etc.

This digital marketing manager resume guide will teach you:

✔ How to choose the right resume layout based on your experience

✔ Why you’re probably neglecting your resume header

✔ How to write a professional summary that stands above the competition

✔ What you need to do to make your work experience effective

✔ Whether a digital marketing manager resume needs an education section

✔ How to choose the right skills to include

✔ Whether adding certifications makes a difference

Digital Marketing Manager Resume Templates

Digital marketing manager resume example

Looking for more related resumes?

Start by choosing the right resume layout

You have two choices for how to create your resume: a reverse-chronological or hybrid layout.

Reverse-chronological focuses on your work experience. This is ideal for digital marketers with plenty of years of relevant work experience.

On the other hand, if your digital marketing background is a bit more complicated (lots of side projects, freelancing, part-time gigs, etc.) ahybrid layout is a better option. This setup combines a reverse-chronological work experience section with sections which present your skills and projects.

The good news is that either layout should work fine for getting hired as a digital marketing manager. Most marketing directors and hiring managers care far more about your experience and the results you’ve gotten than exactly where or how you got that experience.

Digital marketing manager resume sections to consider

A professional objective or summary
Digital marketing work experience
Relevant skills (with examples to back them up if possible)
Certifications
Education
Something to show personality, like “most proud of”

For more information on the best resume formats, read our guide:The Best Resume Formats You Need to Consider (5+ Examples Included).

Digital marketing manager resume headers are a bit different

First, who really cares about the resume header?

Hiring managers, that’s who.

They often have to look through hundreds of resumes, and the easiest place to do a quick scan is at the very top. That’s why including just the right details can get you tremendous ROI.

So what should you include?

Start with the basics, name, location (no address needed), contact info, etc. But also be sure to include links to sites where you can show off your work. This could be LinkedIn, a personal site, even Reddit or Quora if you’re active in digital marketing groups.

There’s also an important distinction between more junior digital marketers and digital marketing managers. For people with less experience, certifications are a tremendously important way of showing expertise and dedication to digital marketing.

For digital marketing managers, while it certainly doesn’t hurt to include them, your experience in the industry should be what shows you have expertise in those areas.

Sasha Cortez

Senior Digital Marketing Manager

Linkedin.com/sashacortez99 Sashacortezmarketing.com

Houston, TX

RIGHT

Sasha Cortez

Senior Digital Marketing Manager

Houston, TX

WRONG

If you want more ideas for stand-out resume headers, read through our guidePerfecting Your Resume Header so You Get Noticed.

How to write an effective digital marketing manager resume objective or summary

A great digital marketing manager needs to know how to write short but effective copy.

Needless to say, the bar for a short professional summary on a resume is high.

This section needs to give a quick but compelling snapshot of who you are, what your expertise is, and what value you can bring.

Compare these two examples to see the difference between a summary which does that and one which does not:

Summary

Seasoned digital marketing manager with 8 years of experience building and implementing strategies focused on content-driven SEO, email marketing, and Adwords largely for small to medium sized ecommerce sites. Had led small to medium teams to achieve sales and traffic increases of up to 68% within 9 months.

RIGHT

Summary

I’m an experienced marketer who has worked on every aspect of digital marketing for a variety of clients. I’m looking for new career opportunities in digital marketing management.

WRONG

The difference is dramatic. The bad example there is vague, even noncommittal. It could almost be written as “I’ve done lots of stuff and want to do more stuff”. Not exactly compelling.

So, try and frame your professional summary the way the first example above has done it.

For more tips on crafting an attention-grabbing resume summary, check out our guideResume Summary: How-To Guide (30+ Examples You Need To See).

If you’re looking to craft a compelling resume objective instead, read our writing tips at10 Resume Objective Examples You Need to Steal (How-to-Guide).

Adding digital marketing manager work experience

As we mentioned, for most digital marketing managers this is the single most important section of their resume.

You need to show that you can get results.

Secondarily, you need to show you have experience in the right fields. Digital marketing is a broad category, so emphasize elements of your work experience that match what the specific job is looking for.

Have a look at the way these two examples describe the same exact experience.

Experience

Digital Marketing ManagerExpress Marketing

02/2018 - 11/2020

Houston, TX

Implemented a content-driven SEO strategy which boosted site visits by 250% in 8 months while increasing total sales by 65%.

Led a 6 person team to write 10 articles and obtain an average of 8 quality backlinks per week.

Created an email marketing strategy which increased repeat buying from 20% to 35%.

RIGHT

Experience

Digital Marketing ManagerExpress Marketing

02/2018 - 11/2020

Houston, TX

Created and led a successful SEO strategy.

Led a marketing team to ensure the success of campaigns

Conducted relevant keyword research

Improved email marketing efforts.

WRONG

You’d be shocked at how many digital marketing manager resumes actually sound like the second example there. It’s vague to the point of being nearly meaningless.

A hiring manager reading that experience isn’t going to shortlist you. They’re more likely to toss your resume in the trash.

The first example, by contrast, shows a candidate who’s confident, specific, and gets results. That’s exactly the kind of person companies want to hire to run digital marketing teams.

For more ideas on how to create an actionable resume experience section, check out our guideHow to Describe Your Resume Work Experience.

Does a digital marketing manager resume need an education section?

Strictly speaking, no. An employer cares about whether you can do the job, not whether you got a degree in marketing 10 years ago.

If you have a relevant degree, go ahead and include it, but there’s no need to include details.

But your experience and the marketing results you’ve gotten in previous roles should “do the talking” here.

Browse more essential tips on how to feature education on your resume, in our guidePerfecting the Education Section on Your Resume.

Which digital marketing skills should your resume include?

The easiest answer to this question is: the ones the job offer asks for. Thinking in SEO terms, the job offer tells you about the “intent” so you need to craft your resume like a piece of content to match that intent.

That includes treating skills like keywords. The difference is, you should also back up those skills with metrics and examples. Anyone can say they’re good at strategic planning, social media, or SEO. Showing what you’ve accomplished with these skills will make hiring managers take note.

That said, in general these are the skills most in demand:

15 digital marketing skills for your resume

Data analysis
Paid ads
SEO
CMS
Social media
Communication (written and spoken)
Organization
Mobile marketing
Strategic planning
Creativity
Crisis management
Writing
Curiosity
Independence
Design

15 Hard skills for your digital marketing manager resume

HTML/CSS/JS
Semrush
Buzzsumo
Hotjar
Moz
Hootsuite
Google analytics
Facebook ads
Google ads
LinkedIn ads
Email marketing tools like Mailchimp
Photoshop
Buffer
Zapier
Google Tag Manager

Are you still not sure what skills will win recruiters over? Check out our guide onHow to Create A Resume Skills Section To Impress Recruiters (+10 Examples You Need to See).

How to include your certifications on your resume

While certifications aren’t as necessary for more experienced digital marketing managers, they can still be very useful.

Say you’re applying for a position which mentions that email marketing experience is a plus, but you don’t really have any. You can get a basic email marketing certification fairly quickly. It’s not as good as hands-on experience, but it’s far better than nothing.

If you want to use a certification to give your resume a boost, here are the top choices:

The top 10 digital marketing certifications to include on your resume

For more information on how to properly list resume certifications, we recommend reading our guideHow To List Certifications On A Resume (Examples Included).

Other sections to include on your resume

Depending on the company, job seniority level and your location, you may want to include more sections to your Digital Marketing Manager resume:

Our list of the top tricks for the best digital marketing manager resume

If we boil all the advice in this guide down, here’s what makes the difference:

Focus your resume one just one or two core areas of digital marketing
Choose a layout that best shows the kind of marketing experience you have
Include relevant links on your resume header
Show off your writing skills and tell a compelling story in a short professional summary
Center your work experience around concrete metrics and examples to show what you’ve accomplished
Back up listed skills with examples

digital marketing manager resume example

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Volen Vulkov

Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.

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