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Example Digital Marketing Resume - Browse more resume templates and build a stand-out resume
Writing a digital marketing resume is tough. There are all kinds of marketers on the Internet, and hiring managers need to recruit only one.
But most Online Advertising & SEM resumes won’t even make it to the interview process. Why is that? Because they lack focus, impact, or both.
This guide will teach you how to write a job-winning digital marketer resume and how to convince recruiters that your resume is the last one they need to see.
This digital marketing resume guide will teach you:
✔ How to choose the right resume layout for SEM or Digital Marketing Manager resume based on your experience level.
✔ What makes a resume header stand out and gets you noticed.
✔ How to write a digital strategy resume objective or summary that’s persuasive and effective.
✔ How to get hired as a digital marketer with no experience.
✔ Whether you need an education section.
✔ Which digital marketing skills and certifications will make a difference.
✔ How to use big data to get a leg up on the competition for your market research resume.
Digital marketing resume examples
Digital marketing resume examples
Entry-level Digital Marketing Resume Example and Tips
Any experience is good as long it’s framed as relevant. Setting up a school website can be framed as creating a digital asset. Helping your uncle send a newsletter is an email campaign management.
These days it's easier than ever to obtain some kind of digital marketing experience as all the major marketing platforms are free and accessible.
Complete small projects with tangible results. If you want to gain an edge over other candidates, framing your experience is just a first step.
Put yourself out there. Help a local business with online leads. Set up Google Analytics for a nonprofit. Start a gig on Fiverr. Having a real-world experience with relevant results will set you apart from thousands of marketers who "gained 10 followers on TikTok".
Senior Digital Marketing Resume Sample and Tips
Use targeted digital marketing manager resume. Senior marketers are typically hired to address a specific company's pain, not because the company needs someone to "manage" other marketers.
But a bootstrapped web service, a rapidly growing startup that just got its first round of investments, and an established enterprise that wants to boost its digital presence will have very different pains.
A targeted resume forces you to research more about the company and use this marketing research to frame your experience. Is it worth it? Absolutely, and even recruiters want more candidates to tailor their resumes to the job.
Prove your ability to scale results. You might be an excellent solo performer, but how well do you work in a digital marketing team? You can write a perfect SEO article, but can you establish a production pipeline to publish 100 articles like that per month?
Inspect your achievements and experience sections and prove that you're not just a great performer, but also a great manager. Showcase your experience in implementing and sustaining the same level of quality when working on several marketing campaigns and projects at a time.
Get more examples from ourdigital marketing director resume guide.
Looking for related resumes?
- Social Media Specialist Resumes
- Content Marketing Resumes
- Ecommerce Marketing Resumes
- Brand Ambassador Resumes
- Copywriter Resumes
- Marketing Intern Resumes
- Public Relations Specialist Resumes
- Marketing Manager Resumes
- Marketing Consultant Resumes
- SEO Resumes
- Marketing Resumes
What’s the trick to the perfect digital marketing resume?
- Some numbers have more impact than others.
Most ad or digital media resume advice encourages using metrics, and in the marketing world, it’s easy to find numbers. But recruiters are used to picking results that matter.
Go through your resume for digital marketing positions and find what numbers paint you as a one-of-a-kind performer, and what numbers are generic and have no value.
Bad example: scheduled 4 newsletters every month for a year
Good example: boosted email conversions by 25% using interactive VR campaigns among the first in the industry
- Target your resume to specific company goals.
Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific pains.
Read about the company, study their most active marketing channels, check out other jobs they published, and find out what they want the most with digital marketing NOW.
Bad example: I do all kinds of marketing: CPC, SMM, email, A/B tests, data-driven campaigns
Good example: established SEO content pipeline from scratch that led to 500-700 new paid subscriptions every month.
- Use resume format and layout to guide the recruiter’s attention to your strengths
Combine headers, bullet points, andcustom sections to make your resume easy to scan. Highlight your results withbold text. Control recruiters' attention with white space andcolor.
There are two resume layouts you should consider, depending on the amount of digital marketing expertise you have.
If you don’t have much or any digital marketing experience and are creating, say, a digital marketing intern resume, afunctional layout is best. This type of resume puts the emphasis on skills over work experience (more on how to include your skills later).
For those with more experience, a classicreverse chronological format emphasizing your work experience is ideal. You may still want to include dedicated sections about your skills, but your real work experience should be the focus.
Digital marketing resume sections to consider
- An objective or summary
- Digital marketing work experience
- Relevant skills with examples to back them up if possible
- Certifications
- Education
- Something to show personality, like “most proud of”
Digital Marketing Resume Header: What Recruiters Want to See
When a hiring manager is quickly looking through a stack of resumes, the part that’s going to catch their eye is the header. Traditionally, this is just your name and contact information, but there are a few tricks that can make it far more effective.
First, include one or two certifications next to your name to show that you’re more qualified and serious without needing to dive into your experience.
Next, add links to some professional sites or social media accounts. This is particularly useful if you’re an active user of LinkedIn, Quora, Reddit, or anywhere where you discuss digital marketing.
Taken together, these two things turn a simple header into one which says “I’m confident, certified, and proud of my work.”
Have a look at these two examples to see what we mean:
If you want more ideas for stand-out resume headers, read through our guidePerfecting Your Resume Header so You Get Noticed.
Digital Marketing Resume Summary: Win Recruiters Over With Two Sentences
A short resume objective or summary is a great place to explain a bit more about who you are and where your digital marketing skills lay. It’s also a great place to show off your writing abilities.
Just be sure to make it concise and focused on explaining why you’re a good candidate for this specific role (and not a good digital marketer in general).
The big difference is specificity. The second example is vague to the point of being meaningless. It doesn’t tell the hiring manager anything valuable. Worse, it wastes their time. That, is not likely to get you an interview.
Ultimately, when hiring a digital marketer, hiring managers want to see that you have experience in the right areas and can get results.
You can find more examples of stellar summary sections in ourResume Summary: How-To Guide with 30+ Examples You Need To See article.
If you’re looking to craft a compelling resume objective instead, read our writing tips at10 Resume Objective Examples You Need to Steal (How-to-Guide).
Digital Marketing Experience: A Job-Driven Process
Your work experience needs to show one thing above all else: that you got results. Be specific about what you did and what the results were. Simply listing your responsibilities doesn’t really tell a hiring manager anything valuable.
Have a look at these two examples for digital marketing specialist resumes to get a feel for the difference.
Digital Marketing Job Description for a Resume
The same exact work experienced phrased two different ways makes a world of difference.
How to get hired as a digital marketer with no experience
Okay, that experience example is great, but what if you don’t have any previous experience?
First, don’t be put off my job offers, which require 2 years of experience. As one digital marketer put it:
So, there are many ways to show you have the skills and experience on a resume for an entry-level digital marketing job without formal work experience. Show the hiring manager or recruiter that you’re self-motivated through certifications, side projects, volunteering, etc.
We've got plenty of examples of a well-crafted Experience section in ourExperience Resume Section guide.
Does a digital marketing resume need an education section?
A bachelor’s degree in something like marketing, communications, or even business is always going to be a plus. If you have one, include it, but it’s not necessary to include many details unless you’re a fresh graduate.
But even without a degree, you can still show that you’re qualified. As one digital marketer put it:
That’s because the purpose of that degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast-changing area that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.
Browse more essential tips on how to feature education on your resume, in our guidePerfecting the Education Section on Your Resume.
Digital Marketing Skills That Make All The Difference
With digital marketing strategies encompassing such a wide range of areas, you’re always going to have to choose what kinds of skills to emphasize.
Broadly speaking, these are the most in-demand skills and best practices in digital marketing:
15 digital marketing skills for your advertising resume
- Data analysis
- Paid ads & PPC campaigns
- Conversion rate optimization
- SEO
- Digital media campaigns
- Email marketing campaigns
- PPC
- CMS (content management systems)
- Social media
- Promotions
- Communication skills (written and spoken)
- Organization
- Mobile marketing
- Strategic planning
- Trends analysis
- User experience optimization
- Lead generation
- Creativity
- Crisis management
- Writing
- Curiosity
- Independence
- Design
16 technical skills for your digital marketing resume
- HTML/CSS/JS
- SEMrush
- Buzzsumo
- Hotjar
- MOZ
- Hootsuite
- Google Analytics
- Facebook ads
- LinkedIn ads
- WordPress
- Email marketing tools like Mailchimp
- Photoshop
- Buffer
- Zapier
- Google Tag Manager
- Social media management (Instagram, Twitter, TikTok, etc.)
However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer a job offer is looking for and emphasize the skills relevant for that position.
Also note that for hard skills and software, it’s not as necessary to prove your skills (as once you start the job it’s easy to tell whether you actually have experience with them). But for soft skills, including them in a list with examples for each one will make them more impactful.
Are you still not sure what skills will win recruiters over? Check out our guide onHow to Create A Resume Skills Section To Impress Recruiters (+10 Examples You Need to See).
Digital Marketing Certifications: Do You Need These?
Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to get formal work experience.
Digital Marketers are also project managers, in a way, so if you have project management certifications, feel free to put them on your digital project manager resume as well.
These are the certifications that make the most difference:
The top 10 digital marketing certifications to include on your resume
- Google Analytics
- Google Ads
- Facebook Advertising
- MOZ's Free Beginners Guide to Content Marketing
- Hootsuite Social Media Certification
- Google’s Digital Garage: Fundamentals of Digital Marketing Certification
- Hubspot Content Marketing Certification
- Hubspot Inbound Marketing Certification
- Bing Ads Accredited Professional Certification
- YouTube Certification
For more information on how to properly list resume certifications, we recommend reading our guideHow To List Certifications On A Resume (Examples Included).
Other sections to include on your resume
Depending on the company, job seniority level and your location, you may want to include more sections to your digital marketer resume:
- Language skills
- Hobbies and interests
- Projects
- Volunteer work
- Highlights
- References
- LinkedIn on Resume
- GPA
- Resume Awards
- Publications
Cover Letter for Digital Marketing Jobs
In case the job description says you need to provide a cover letter, do include yours. Otherwise, you can always leave it out.
Nowadays, job application forms include questions like “why do you want to work here”, or “explain why you’re the best fit for us”, which makes you wonderare cover letters really necessary?
Still, they help youtell your story in a way that, if written right, it’s captivating and engaging.
In any case, you should pay close attention to the following tips when a cover letter is a must:
- Make sure you go over acover letter checklist, not to forgetwhat your cover letter should say;
- Match thecover letter design with your resume’s;
- Address your cover letter properly;
- Keep an eye on yourcover letter length;
- Use a propercover letter ending;
If you need more inspiration for a [job title] cover letter, check out this exampleDigital Marketing Cover letter.
Our list of the top tricks for the best digital marketing resume
To sum up, based on all of our analysis, expert advice, and big data analysis, these are the tactics that make for the best digital market research resumes:
- Specialize your ad content creator resume to focus on one or a few areas of digital marketing.
- Choose a functional or reverse-chronological layout depending on whether you’re an entry-level or more experienced digital marketer.
- Focus on showing what you achieved and not what you were responsible for.
- Use your resume header to show off certifications and profiles.
- Don't be discouraged by the "two-year work experience" requirement.
- Entry-level digital marketers should use certifications and non-work experience to show they’re ready to work in the field.
- Back up your skills with examples and certifications.
