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Earnest Hendrix
Product Manager | Storyteller | Nerd Whisperer
https://www.linkedin.com/in/EarnestHendrix3896
NY, 10010
Dear Hiring Manager,
Over the last decade, I've built a career around one simple truth: to win and keep customers, you have to genuinely care about solving their problems. This customer-focus served me well as Director of Product Marketing at WWPass, a cybersecurity software company. Research, surveys, and interviews helped me create a winning marketing strategy, as well as redesign and build a modernized website our target audience would love. We saw a 250% increase in web traffic and a double-digit lift in month-over-month lead submissions. Yet sales remained flat. Product walk-throughs and user data uncovered several issues with the UX and core product. I wanted to do better and make good products great, so, I enrolled in an immersive UX and Product Management course and switched careers.
After months of interviewing waiting for someone to give me an opportunity, I decided to create my own by starting a boutique SPARKeting (Sales, Product, and Marketing) Consultancy. For the last three years, I've been Product Lead for all large contracts that required full-time product help and acted as an in-house full-time PM.
Working as Product Lead for software companies, I've been responsible for coordinating GTM strategy, the full product development lifecycle, including strategic planning, requirements analysis, QA testing, and product/feature launches for multiple clients. My ability to ensure stakeholder buy-in and promote team/cross-departmental collaboration has allowed me to launch profitable products to the tune of ~$10M+.
While all candidates should have excellent communication and technical skills, I think my background in product marketing gives me an edge with in-depth insight into your customers and the strategies they're most likely to implement. I also approach problem-solving like an engineer, have an extensive background in both market research and Agile methodology, and am motivated by results. I know there's no place for ego; my primary goal, always, is to give my teams the focus and support they need to win.
As a Lead Product Manager and entrepreneur, I've built a lot of cool things with smart clients that have had a direct impact on their business. Now, I'd like to find a permanent home as a Product Manager where I can have a lasting impact. I'd love to connect and see if that home is with your team!
Best,
Earnest Hendrix
Earnest Hendrix
Product Manager | Storyteller | Nerd Whisperer
https://www.linkedin.com/in/EarnestHendrix3896
NY, 10010
Dear Hiring Manager,
Over the last decade, I've built a career around one simple truth: to win and keep customers, you have to genuinely care about solving their problems. This customer-focus served me well as Director of Product Marketing at WWPass, a cybersecurity software company. Research, surveys, and interviews helped me create a winning marketing strategy, as well as redesign and build a modernized website our target audience would love. We saw a 250% increase in web traffic and a double-digit lift in month-over-month lead submissions. Yet sales remained flat. Product walk-throughs and user data uncovered several issues with the UX and core product. I wanted to do better and make good products great, so, I enrolled in an immersive UX and Product Management course and switched careers.
After months of interviewing waiting for someone to give me an opportunity, I decided to create my own by starting a boutique SPARKeting (Sales, Product, and Marketing) Consultancy. For the last three years, I've been Product Lead for all large contracts that required full-time product help and acted as an in-house full-time PM.
Working as Product Lead for software companies, I've been responsible for coordinating GTM strategy, the full product development lifecycle, including strategic planning, requirements analysis, QA testing, and product/feature launches for multiple clients. My ability to ensure stakeholder buy-in and promote team/cross-departmental collaboration has allowed me to launch profitable products to the tune of ~$10M+.
While all candidates should have excellent communication and technical skills, I think my background in product marketing gives me an edge with in-depth insight into your customers and the strategies they're most likely to implement. I also approach problem-solving like an engineer, have an extensive background in both market research and Agile methodology, and am motivated by results. I know there's no place for ego; my primary goal, always, is to give my teams the focus and support they need to win.
As a Lead Product Manager and entrepreneur, I've built a lot of cool things with smart clients that have had a direct impact on their business. Now, I'd like to find a permanent home as a Product Manager where I can have a lasting impact. I'd love to connect and see if that home is with your team!
Best,
Earnest Hendrix
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