Dan Wells

Biblioasis Press

1686 Ottawa St. Suite 100

Windsor, Ontario N8Y 1R1

June 18, 2020

Dear Mr. Wells,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity and works of marginalized communities and underrepresented women of colour. Thus, I was excited to see the Publicity and Digital Marketing position because it fits well with my marketing and communications experience and skills in gender advocacy, social issues and political science.

With my 4 years of experience in social media management and event coordination for public interest groups, retail stores, and social justice organizations, here is what I can offer specifically to Biblioasis Press:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage to readers and authors at Biblioasis. As the previous communications lead of a gender advocacy centre, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels over traditional methods. Furthermore, I can dissect and harness social media analytics to reach demographics most likely to resonate with the diverse books and events produced by Biblioasis annually.

Beyond the technical experience, I prioritize a people-first approach to coordinating events, managing teams and bolstering rapport with sales representatives and clients. As a key leader at Lululemon Athletica, I garnered large return on investments and surpassed sales goals by building genuine relationships with customers. At Biblioasis, I would bring the success I have had in tailoring individuals’ goals and history to build a personable experience for and trusting relationship with readers, authors, and media networks.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills and precise communication skills. Not only do I have the deep knowledge to build rapport with scholars and authors, but my experience in proofreading allows me to maximize impact and bolster the visibility and reach of Biblioasis publications.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing intern position at Biblioasis.

Sincerely,

Houston Schneider