To whom it may concern,

 

Please accept my application for the Senior Client Engagement Manager at London. 

As a proven client engagement and partner marketing professional with 15+ years of experience across a variety of engagement technologies, as well as a lead strategy consultant who has engaged more than 75 nonprofit organizations, I would bring the combined skill set to drive Mursion's client renewal and expansion efforts across Higher Education and K-12 markets. 

 

In my most recent leadership role as the Senior Director of Development Services at PBS, I led the team responsible for customer marketing, development, and implementation of digital fundraising products and services to PBS member stations. In this position, I collaborated with senior fundraising and digital media executives at 162 individually owned and operated member stations, PBS c-suite, more than 10 internal teams, and approximately 15 technology companies and direct response agencies. 

 

As the subject matter expert, and overall station experience lead, for federated fundraising products to the larger public broadcasting system, my work built upon my previous service delivery and customer marketing experience at Blackbaud, Inc. Specifically, my role was responsible for managing budget, onboarding stations, ensuring adoption of products, and defining success metrics for the first member-video-on-demand service to local television stations. The newest member benefit, PBS Passport, successfully raised more than $40M in directly attributable revenue annually from nearly 3M qualifying local members. In less than four years, PBS Passport disrupted fundraising norms and resulted in a digital-first transformation across all member stations. 

 

I wore multiple hats at PBS to address the needs of each stakeholder. They included marketers, analysts, engineers, front/backend designers, senior leadership, and consumers. However, my role focused on ensuring customer success. I traveled across the country each year to meet, speak, and engage departmental leads on the benefits of a federated technology infrastructure. Over the course of my tenure, this included monthly webinars, quarterly training programs, semi-annual case studies, and various conference presentations to rebuild the national fundraising relationship with local member stations. 

 

I believe I have the experience and qualifications for the Senior Client Engagement Manager, Education Partners at Mursion and I hope to have the opportunity to speak with you further. 

Sincerely,

Eddy Soto